Peter Gradwell

About Gradwell Communications

Gradwell Communications Logo
I founded Gradwell Communications Limited in November 1998 – originally a small web hosting company and ISP, it went on to become one of the UK’s leading Cloud Communications providers for Small Business. 

I was Managing Director/CEO until December 2014 and then Chief Technical Officer (CTO) until May 2020, where I was directly responsible for 50 colleagues across Customer Services & Support, Internal Business Systems/Corporate IT, Software Development and 24x7 Technical Operations.

 During my leadership tenure, the company:

  • Grew from a small internet startup to a market leading, multi-award winning provider of cloud communications for over 20,000 UK small businesses, achieving +50 NPS Satisfaction scores.
  • Lead a period of rapid growth for cloud telephony, growing revenues from zero to £5m in a 6-years.
  • Lead the product & technical development of several iterations of the cloud communications platform, including Wave in 2020.
  • Liaised with industry peers and regulators via ITSPA, the Internet Telephony Service Providers Association, founded trade bodies and worked to support the creation of the UK cloud communications market.
  • Implemented market leading business systems, including Netsuite, Salesforce (SalesCloud, ServiceCloud) and Zuora, covering the Marketing, Sales and Order to Cash journey.
  • Raised two rounds of private equity investment, in 2012 and 2017. Initially £1m growth capital with Altitude Partners, and then a BIMBO with Chiltern Capital.

Gradwell Wave (https://www.gradwell.com/wave/) is my most recent development – it’s a complete cloud phone system from SME’s delivered in AWS, with Customer & Reseller Web Portals and Mobile Apps on iOS and Android. It has a complete order to cash and ecommerce journey built in Salesforce & Heroku and a telecoms billing engine that integrates with Netsuite, Stripe and GoCardless. 

Gradwell has consistently award winning over the last 10 years for product, technology and service in the industry “ITSPA Awards”; it been named as one of the South West’s five fastest growing technology companies in Deloitte’s UK Technology Fast 50 Awards programme (44th nationally) for 2010 and continues to be award winning.

 The company is a team of 70, based in Bath. 

I'm continuing to advise the Gradwell team as a consultant and shareholder.